Farm Glance: Ferme aux pleines saveurs
No two ways about it, Martin Turcot and Chantale Vaillancourt are in the business of producing food. After visiting mostly farms of one to five acres, this 20-acre farm just outside the village of Saint-André-Avellin was, for us, a thing to behold.
Martin and Chantale both work full-time on the farm, producing a huge variety of fruits and vegetables.
They market their products using several different avenues:
–> they run a 250-300 member CSA;
–> they run an on-farm kiosk;
–> they sell to a local daycare;
–> they sell to local health-food stores; and
–> they sell to consumers through le Marché de solidarité régionale (Regional Solidarity Market), an avenue increasingly found in Québec which allows consumers to order local products online (more on this to come).
Martin and Chantale both dove into farming with the idea of going big. The reality of this has meant overseeing many employees, including a chef who is in charge of all value-added products, such as jams, juices, cakes, chutneys, pickles, etc. They believe the perception of a farmer as a jack-of-all-trades saddled with the responsibility of producing food, fixing machinery, construction projects, as well as marketing and delivering food, is a myth, and they pride themselves in having created a business that strengthens the local economy by providing jobs for people in their community.
While searching for farm innovations, we found that we lacked a discerning eye for such a scale. Because of this, we feel regretful that we can’t showcase the best of what the farm has to offer. But here is what we did find interesting: